“We want to be exactly where new businesses are created,” quips Baronchelli. “This represents the biggest opportunity for us—businesses that want to try new things, that are early adopters of technology—we want to be close to them.”
In the football world, the Premier League, UEFA, and FIFA all have strict requirements for connectivity, not least because of the massive bandwidth needs of broadcasters.
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"It's just a lot of extra waste that could be disposed of in a greener way," she said.